Bubble Bath

Project Overview

Bubble Bath is not your typical wine bar. Nestled inside Boston’s High Street Place, this intimate 13-seat concept from Big Heart Hospitality and Chef Tiffani Faison delivers Champagne with a wink—pairing bottles of grower fizz with gourmet hot dogs, popcorn, and irreverent charm.

The experience is equal parts glam and grit: gold token-operated Moët vending machines, a Beverage Concierge, and personalized wine lockers all elevate the unexpected. Our job was to create a visual identity and brand experience that matched this offbeat opulence—sophisticated, sparkling, and just the right amount of cheeky.

Design Approach

We led with contrast: pairing refined typographic treatments and high-contrast gold and noir palettes with playful flourishes like hand-drawn bubbles, illustrated iconography, and bubbly headlines. The wordmark balances elegance and attitude, while the supporting type system plays with scale and curve to mimic the motion of a pour.

Custom collateral—from tasting class menus, QR-activated wine cards, and print collateral—was designed to feel luxurious but never precious. We extended the brand online with a digital presence that matched the physical space’s tone: polished, a little flirty, and fully fizz-forward.

Outcome

The final brand system reflects Bubble Bath’s rare mix of glam and irreverence, elevating the everyday glass of Champagne into an experience of discovery, delight, and curated indulgence. From digital to bar top, every detail invites guests to sip, sparkle, and stay a little longer.