Who we are & What we do

OUR SERVICES

Visual Identity

More than just a logo, a visual identity is the foundation of how your brand speaks—through color, type, imagery, and form. At Kona & Birch, we craft cohesive design systems that tell your story with clarity and soul.

We specialize in thoughtful, strategy-led identity design for small businesses, non-profits, and hospitality brands—creating visuals that feel as personal as they are professional.

Every identity system is built to be both timeless and uniquely yours. Our packages typically include:

  • Primary & secondary logo marks

  • Typography & color palette

  • Graphic language & supporting assets

  • Photography art direction

Whether you’re just starting out or refining an existing brand, we’ll help shape a visual presence that feels rooted, resonant, and ready to grow with you.

FAQs

  • Every project has a distinct timeline, however, robust brand identities with numerous deliverables can take between 4 - 8 months.

    As a small design studio, we’re intentionally selective on which projects to take on in order to focus our resources to deliver the best results.

  • Since projects and clients come in all shapes and sizes, there’s no one-size-fits-all solution to pricing. As such, we build proposal based on your project requirements and needs. We recommend getting in touch to preliminary discussion to scope your project so we can create a custom proposal to your requirements.

  • Yes, in addition to visual identity creation, we also offer brand extension and brand refresh as part of our design services.

Website Design & Development

We create websites that feel like an extension of your brand—intentional, functional, and uniquely you. Every project begins with a thoughtful content strategy and site architecture designed to guide your audience with ease and clarity.

From there, we craft a custom Squarespace website that blends design best practices with your brand’s visual language, resulting in a seamless, beautiful online experience.

As a member of Squarespace Circle—a community of trusted expert designers—we offer insider tools and benefits, including:

  • A fully customized website tailored to your brand

  • One week of post-launch tech support

  • 20% off your first year on Squarespace

Whether you're launching something new or ready for a refresh, we’ll help you build a digital space that feels grounded, polished, and purposefully designed.

FAQs

  • Per the Squarespace team:

    “Squarespace Circle is a program designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build beautiful websites for themselves and their clients.”

    As a Squarespace Circle member, I get access to exclusive content, support, discounts, and more, which ultimately benefit my clients.

  • There are five main reasons why I exclusively design on Squarespace.

    01. User-friendly interface.

    02. Built-in security + SEO.

    03. All-in-one web platform.

    04. Highly customizable web designs.

    05. Affordable for any budget.

Custom Letterpress

In a fast-moving digital world, letterpress invites us to slow down. This centuries-old printing method leaves a tactile impression—both literally and emotionally—by pressing inked designs deep into thick, beautiful paper.

At Kona & Birch, every piece is printed one color at a time, one sheet at a time, on presses that are collectively over 350 years old. Each print is hand-fed, carefully aligned, and made with intention—resulting in work that feels personal, enduring, and deeply considered.

From small-batch stationery to full-scale branding suites, we partner with clients who value process, texture, and the kind of print that can’t be scrolled past.

If you’re looking to bring your story to life through ink and impression, we’d love to print with you.

FAQs

  • Yes, we do! Please visit our Letterpress Page for general pricing and process.

  • At this time, we are not accepting visitors in our studio. However, we’re happy to schedule a video meeting to discuss your project. Get in touch!

  • Yes, we can work with your design! Go to FAQs on our Letterpress page to see file requirements and design considerations when submitting your design.

Our Process

Whether it is a visual identity, website design or custom letterpress, our studio follows a multi-phase approach to projects.

PHASE 01 | Insight!

In this phase we deepen our understanding you, your needs and competitive landscape. The purpose of this phase is to immerse ourselves in the mindsets and motivations of your potential audience and gather valuable insights that can be carried out through the exploration of the visual identity. 

PHASE 02 | Visual Exploration

Now that we know what’s special about you, the artistry begins. In this phase, we create the visual and verbal elements that define your brand. We’ll present you with three concepts for your logo, colors, and fonts, and we’ll illustrate the potential of the brand through 1 or 2 conceptual examples that visualize how the elements can be used on future communications.

PHASE 03 | Visual Refinement

Based on your feedback, we will further explore one concept and refine it. With your input, we’ll create a slate of design mockups that demonstrate the visual identity system in in tailored applications.

PHASE 04| Activation
& Production

In this phase, your visual identity system is ready for its debut!  To ensure consistency (and ease) in application, we will issue a logo identity guidelines as well as prepare final art / layout files formatted for your intended purpose (print/digital).